Specialized technical support, custom development and performance optimization for Shopify stores that want to operate with stability and grow consistently.
I serve Shopify Standard, Advanced and Shopify Plus stores — from urgent fixes to complete architecture projects.
Diagnosis
Most Shopify stores don't fail due to lack of traffic or product. They fail due to accumulation of unresolved technical issues that silently erode conversion and operations.
Customizations made by multiple professionals without version control generate conflicts that appear on updates, break critical sections and hinder any future evolution.
Accumulated app scripts, unoptimized images and poorly structured Liquid result in LCP above 4s, visible CLS and high bounce rates — especially on mobile.
The average number of apps in mature Shopify stores is 18 to 24. Some duplicate features, inject unnecessary JavaScript and compromise loading speed with no real benefit.
Default checkout without customization for audience behavior, without proper B2B fields, without strategic upsells — converts less than the store has the potential to deliver.
ERP, marketplace and shipping system webhooks configured without fallback. A silent synchronization failure can stall orders for hours without any active alert.
Duplicate URLs, incorrect canonicals, missing structured data, poorly generated sitemap and generic metadata cause the store to lose rankings that content alone cannot recover — only technical correction can.
Deliverables
No generic packages. Each intervention starts from the technical diagnostic to prioritize what truly impacts performance, stability and conversion of your store.
Specialized service for corrections, maintenance and operational stability of the store.
Theme customization, section development and business-specific features.
Technical diagnosis and correction to improve Core Web Vitals, LCP, CLS and TTI of the store.
How it works
Each intervention follows a structured methodology — no guesswork, no rework. The process ensures clarity at each stage and traceability of technical decisions.
Complete store mapping — theme, apps, integrations, speed, technical SEO and checkout. Delivery of a prioritized report.
Ordering of items by conversion impact, operational risk and technical effort. Documented and justified decisions.
Execution with version control, testing in development environment and validation before any production deployment.
Functional testing, regression checking, metrics review and documentation of changes made for traceability.
Post-delivery monitoring, identification of new opportunities and planned evolution as the store grows and changes.
Differentials
The difference between a generalist professional and a Shopify expert shows in the speed of diagnosis, precision of execution and the ability to anticipate problems.
Deep knowledge of Liquid, the Storefront API, the sections system and the lifecycle of a theme — not just app configuration.
Every change is documented with context, technical decision and maintenance instruction — ensuring continuity regardless of who manages it in the future.
No production changes without a test environment. Version control, planned rollback and regression testing before any deploy.
Technical decisions made with commercial impact awareness — speed, checkout UX, technical SEO and integrations always evaluated together.
Results in numbers
Average results measured in Shopify optimization and support projects with structured scope.
Average score after complete audit and technical optimization.
Identified and corrected via structured technical diagnosis.
Initial technical analysis delivered within one business day.
From version 1.x to Shopify Plus with custom extensions.
Shopify Services
Each service has its own scope, specific deliverables and focus on a different problem in the Shopify operation.
For stores that need continuous technical service, with defined SLA, correct prioritization and someone who truly knows the platform.
For stores that need specific features, advanced theme customizations or integration builds that generic apps cannot deliver.
For stores with PageSpeed below 70, high LCP or visible CLS that harm SEO, shopping experience and conversion rate on mobile.
FAQ
Frequently asked questions about scope, methodology and how technical service works for Shopify stores.
Send another questionNext step
Request a free diagnostic and receive a technical mapping of the main points limiting performance, stability and conversion of your store.
Technical store analysis delivered at no cost. Continuation only if it makes sense for the operation.
Quick response with initial mapping of the main technical issues identified in the store.
NDA available upon request for operations with sensitive or strategic data.
Technical blog
Performance, development and diagnosis for Shopify stores — updated with real cases.